Planning a new guided tour

If you are planning a new tour, it is good practice to have a rehearsal before the event to ensure it runs smoothly on the big day and your guests receive a memorable experience. Common things to check are that the route is safe, accessible should you have any guests with mobility problems and suitable for the size of the tour group.

The rehearsal should also be timed so if multiple tours are conducted sequentially the distribution of receivers and headsets and a hand-over can be planned.

When conducting a new tour, it can be difficult to remember all the key information you want to relay to your guests. By practicing the tour script with people you can trust, you can gain honest and constructive feedback of the message, allowing you to tweak it where required. A small card with bullet points can be useful should you become nervous or need to change the order of the presentation due to unforeseen circumstances.

If there are long walks between locations on the tour, then music or a pre-recorded commentary on the history of the business can be prepared to feed the tour guide system.

Conducting interviews during the tour can enhance the visit for your guests as they can experience the inner workings of the organisation first hand. These should be planned in advance where possible so not to put a member of staff on the spot, and to ensure the tour runs both smoothly and on time. Allowing your guests to ask questions can also help keep them engaged.

A guided tour gives you the opportunity to impress your guests and promote your business in an informative and entertaining manner. By providing them with a unique real-life insight of your organisation, you can provide a positive and long-lasting impression.

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Guided tour